Multi-instrumentalist, singer songwriter and producer Pranatricks returns with his sophomore album Elements of featuring the final single from the album entitled Start to End. Beginning in the summer of 2023, only a few months after his debut album Cherished was released in full, Pranatricks began following a release schedule that featured seven singles. Releasing a new song every six weeks was a daunting task, but it appears to be a strategy that is paying off as recent press and blog coverage of the singles have been overwhelmingly positive. The album can now be consumed in its entirety, which best reflects the indie, psych, folk artists’ intention for the project.

The album is a significant departure stylistically from his debut album Cherished, which garnered the artist attention throughout the Canadian Indie Folk scene and beyond. Stylistically, Elements of deliberately departs from the acoustic genre and moves more toward the psychedelic ambiance that was hinted at in his first album. The production is fuller and ventures into the alternative, indie and psychedlia landscapes, referencing influences such as Khurangbin, Kurt Vile, Feist and Chad VanGaalen as highlighted through textural layered synths, crunched up electric guitars, and numerous haunting echoed vocal lines. The effort is meant to reflect a deeper and darker dive into more nuanced elements of a continuous theme of Self-reflection. In an unwavering effort towards the artists intention of Self-understanding, in which his first album Cherished was noted for, Pranatricks returns to guide the listener through a personal creative refuge of past experiences, future ambitions and reflections from the present.

Similar to his first album, many of the songs themselves are snap shots of the artists’ experience from another time. Digging into several hard drives and revamping ideas conceived and collected over the past 15 years, Pranatricks applies a current formula for extracting and reworking the ideas, ultimately creating a meandering sonic landscape into the unknown. Contrived of instruments that he no longer owns, captured in jam spaces that he once inhabited, there are elements of the past and present that provide a glimpse into the artists’ insatiable quest for truth. Much like gazing through a window into the night sky, the light from stars reflected upon us is representative of a cosmic timeline that weaves past and present realities, while creating a sense of vast possibilities. In that space the album provides a venue for expanding the belonging of the indie singer songwriter genre while, incorporating alternative folk familiarities from his first album.

The songs are part fiction and folklore and serve as preparation for the unrelenting release necessary to let go into what may become. They explore lustful desire while offering comfort in companionship, they uncover elements of truth that may be buried and they are written to help awaken something inside the listener that will cause pause and consideration, all while steering them toward deeper existential philosophical questions. While we cherished the lighter parts of our future’s uncertainty there are always more hidden elements of our Self that need to be confronted and reconciled with. With the inner direction established one can properly influence what ultimately becomes their own prescriptive reality.

In a recent interview when asked how he is planning on growing his fan base and sharing his music with the world? What message do you have for anyone who is about to discover “PRANATRICKS”? He answered; The message is “welcome, and thanks for stopping by, stick around because there is lots more coming.” I have RECENTLY begun tracking the third album. The projects are designed to be consumed in a progression which is reflective of my writing and development as an artist. Like a triptych painting the three canvas’ when viewed individually, their expression stands alone and is unique, however when viewed together they blend to make a collective grander image to be conveyed to the audience. ‘Cherished,’ ‘Elements of’ (and the third album) will eventually complete Pranatricks’ artistic endeavour.

The quote undoubtedly hints at the delivery of a third and final album that is sure to not only complete the sentence of album titles when read in order, but the entire artistic endeavor of Pranatricks.
Pranatricks is an artist, multi-instrumentalist, and indie singer songwriter currently based on Vancouver Island in British Columbia, Canada. His debut album ‘Cherished’ released in January of 2023 garnered several accolades including 11 weeks of charting on Earshot including significant appearances on the National Top 50 and #1 at CJSF 90.1fm the week of May 2nd. The music blog Indie Boulevard named ‘Cherished’, Best Album of 2022. Notable press includes an interview from Read Range and coverage from numerous music blogs including Last Day Deaf, York Calling, Indie for Bunnies, The Wild is Calling etc. Having been active in the Canadian independent music scene since 2006 he continually shapes his outward expression through simple songwriting and instrumentation. In 2008 his band Fur Bearing Animals, an electro funk duo, released a ‘Self-Titled EP’ that sold over 1500 units and charted extensively on Earshot. The title track Ivy Harvey Shoes has over 100K streams worldwide and was featured on Departures, a Canadian Travel TV Show.